Verizon Media | 2019–2020 ROLE: DESIGN DIRECTOR
CLIENTS: VARIOUS
PUBLISHER: HUFFPOST
As client demand for innovative content increased, we collaborated with HuffPost’s product and editorial teams to expand our interactive storytelling capabilities. This collaboration allowed us to publish fully custom interactive articles directly within the HuffPost editorial ecosystem. By incorporating full-page design, interactivity, multi-section navigation, and embedded multimedia, we were able to reimagine familiar article formats that resonated with the HuffPost audience—such as guides, listicles, and personal essays.
What are You in the Mood to Watch?
CLIENT: PARAMOUNT+ CLIENT ASK: Paramount+ wanted to raise awareness of its streaming service and generate excitement around its diverse content library.
USER INSIGHTS:
Unlike competitors such as Max and Disney+, Paramount+’s streaming catalog was less intuitive to potential customers, who might not have been aware of what was available on its platform.
SOLUTION:
We designed a custom interactive watch guide to showcase Paramount+’s diverse streaming library. Users could click through decision-tree paths about their “TV Watching Mood” as the paths revealed corresponding Paramount+ content. Users were then encouraged to go back and explore different paths that led to new recommendations and new reasons to consider Paramount+.
Black in Business
CLIENT: PAYPALCLIENT ASK: In the wake of COVID-19’s impact on small businesses, PayPal sought to engage with entrepreneurs and raise awareness of the role its commerce platforms could play in small business.
USER INSIGHTS:
The HuffPost audience was particularly interested in honest conversations and perspectives from underrepresented demographics, especially as they intersected with current world events.
SOLUTION:
We designed an interactive, multimedia experience to bring to life a moderated conversation among three Black female entrepreneurs. Organized into chapters and featuring embedded audiograms, users could navigate the dialogue organically and hear in each entrepreneur’s own voice how they worked through unprecedented business challenges during the pandemic.
Reports From Eerie America
CLIENT: FACEBOOK WATCH LIMETOWNCLIENT ASK: Facebook Watch wanted to drive awareness of its mystery thriller series, Limetown, which delves into unsettling and surreal truths, immersing viewers in a chilling narrative.
USER INSIGHTS:
Beyond being a trusted news source, HuffPost is recognized for its coverage of modern culture. Its audience enjoys engaging with content that sparks collective confusion, nostalgia, or curiosity.
SOLUTION:
To capture the unnerving tone of Limetown’s fictional detective podcast, we designed a multi-story interactive experience to recount seven unnatural or unbelievable true American stories. Users could explore each report through hotspots on an interactive map, allowing them to uncover these tales at their own pace and in their preferred order.
Natural Hair Care Explained
CLIENT: PROCTER & GAMBLECLIENT ASK: For Black History Month, Procter & Gamble’s brands, Gold Series by Pantene and Head & Shoulders Royal Oils, sought to drive awareness about the experience—and the beauty—of having natural hair.
USER INSIGHTS:
The HuffPost audience is a diverse community that looks to the publisher for relatable perspectives and information on topics ranging from news and culture to parenting and hair science.
SOLUTION:
We developed a series of branded content articles for Procter & Gamble’s “My Hair, My Story” campaign, celebrating natural hair by spotlighting different hair types and personal stories. The campaign centerpiece was a multi-topic interactive explainer that delved into the science of natural hair, addressing unique challenges and solutions for the audience, and integrating a Gold Series and Royal Oils product guide tailored for natural hair.